Wednesday, March 5, 2003

Bad Designs: Pointer on Audio Tape

Bad Designs: Pointer on Audio Tape
[人因工程 ]

Bad Designs: Pointer on Audio Tape

Guess where you must start to peel off the plastic packing material?

Opening a video or audio cassette tape is always frustrating. The plastic packing material fits tightly around the box, and it is difficult to find out where to open it. The manufacturer of this audio tape understands the problem and promises "easy opening". Try it for yourself, and either click on the blue or white area, depending upon where you expect you have to start peeling off the plastic.

Editor's Comments:

Give the manufacturer credit for good intentions at least. Unfortunately they failed to test the product with a focus group before putting it into production. They would have quickly discovered that most people do not interpret the instructions the way they imagined. Again we are reminded of the critical importance of "iterative design", which is basically a fancy term for "reality check".

-- Bevin Chu

Explanation: Bad Designs: Pointer on Audio Tape
Illustration: Bad Designs: Pointer on Audio Tape
Author: Dick de Waard
Affiliation: Bad Designs
Publication Date: 1996-1999
Original Language: English
Editor: Bevin Chu, Registered Architect

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